This is nothing less than a phenomenon. Due to its very low price (under 7 €) and to the amazing array of colours, the foundations from The Ordinary have been constantly sold out. If you want one, you really have to want it and wait for quite a while…
The Ordinary foundations come in two finishes: Serum (Lower coverage, dewier finish) and Coverage (higher coverage and demi-matte finish). They have no frills nor high claims, and it’s almost a relief to know that. It’s just a foundation.
I managed to get my hands on the Serum version, and that’s what I’m going to talk to you about.
where to buy:
I’ve been buying all of my The Ordinary stuff from Victoria Health, and, as far as I know, it’s the only E.U. stockist that carries the Colours range.
Sites like Cult Beauty, Beauty Bay and Look Fantastic only carry the skincare products, and the same goes for Beautylish (U.S. based, but charges a small fee for customs and the packaging comes to your door).
You can always order from The Ordinary’s website, but I can’t for the life of me know for sure if the products will be shipped within the E.U. or from the U.S. (which, with customs, gets a lot more expensive).
Quick colour Guide:
The 21 colours are divided in 3 main ranges: 1 (light), 2 (medium) and 3 (dark). Within each one, are contained other hues, so 1.0 would be the palest, 1.1 is light, 1.2 would be light-medium, and so on.
Also, they have the undertones: Y(ellow), N(eutral) and P(ink). A couple of shades are labeled NS (neutral silver) and YG (Yellow Golden), which is said to be a slight iridescence in the product, but, as far as I know, it’s not that noticeable. So you can interpret as basic yellow and neutral.
Using myself as an example: I’m 2.1 Y, now that I’m tanned. In the winter, when I’m paler, I’m probably a 2.0Y or even a 1.2Y. I have yellow-olive undertones, hence the Y.