Purito Cica Clearing BB Cream . Up Close and Poresonal

Oh, I’ve missed doing these videos!
Here’s a “too close to comfort” review of Purito Cica Clearing BB Cream.

Things you may want to know:

  • I have combination skin, going through a more oily phase; over 40, so with wrinkles; acne-prone since I was 12, with breakouts and hyperpigmentation which I tend to prefer to cover;
  • you can buy this product from Yesstyle (it takes a while to ship, if you know of a European retailer that can ship this faster, let us all know!);
  • it’s (at this time) 10,60€ for 30ml;
  • it’s a light to medium coverage foundation, feels like a cream, leaves a luminous to dewy look on the skin, evens out and visually smoothes texture;
  • terrible shade range – 27 (the shade I’m wearing) is the darkest colour;
  • claims to contain moisturising “Cica” extracts to strengthen the skin barrier– it does contain Niacinamide, Panthenol and Centella Asiatica, among other lesser-known ingredients that help with skin barrier and soothing the skin, as well as classic emollient, humectant and moisturising agents, and a cocktail of UV filters (the US website claims SPF 38 PA+++).
  • does not contain fragrance nor essential oils.

The equipment I use, albeit not at a “professional level”, is always tweaked to give you the closest to real shots I can possibly get, but light will vary depending on the time of day, season and weather.

This brand is Korean and caters mainly to that market, so it has a deplorable shade range. I try to feature mostly inclusive brands, but in this case I opened an exception. Also, I believe having some social pressure on a brand can make them do better… or show their true colours.

Purito has had some issues regarding their – now infamous – SPFs, namely the Centella range, which were initially rated as 50, but recently customers were having issues with the product, and it turns out the sunscreens were actually only SPF 20.
Other companies that used the same factory had the same problem, so it doesn’t seem like it was Purito’s ill-intent. Also, they did everything right once the problem was raised: they recalled the products, refunded their customers, were open about the production process and UV ratings, and are now working on reformulating and re-testing their sunscreens. So at this point, in my opinion, there is no reason to stop purchasing from them.
– regarding this product, which seems to have some undisclosed UV protection: I never use a coverage/makeup product as my main sun protection because I’d have to be slathered in thick layers of pigment. Not my intended style.

Similar products: Erborian BB Cream; Missha Perfect Cover BB Cream. The discontinued CYO Lifeproof was more long-wearing.

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