this brand was recently launched in Portugal, a Sephora exclusive.
having been invited to the launch, I had to go in and check it out.
I left quite disappointed with the lack of taste, attention and… products available at the event (they were too busy showing off a DJ, eating sliders and doing makeup on themselves to actually talk to people into the brand or… stock the display – it was basically empty when I finally dodged the last photographer and managed to actually.get.to.the.display. oh, I wasn’t being photographed: I was just being inconvenient because I was a person who they didn’t want to take a picture of, but still I was a costumer in the store, near the Marc Jacobs display. I mean… really, what was I thinking?)
anyway, I didn’t come home empty-handed. I’ve read and watched enough about the brand to know that I should save some money and get me a Lolita palette and a New Nude lipstick, but I opted for the 3-in-1-for-broke-people kit: a mascara, a lipstick and a liner (the last two in an adorable travel size).
here’s what I found:
O! MEGA LASH was an ok mascara, but we’re talking about an around-30-euro mascara, here! it should do something that a 12€ one doesn’t. it has a classic bristled wand, not too big, it’s black, non-clumping, averagely volumising, averagely lengthening. as much as my L’Oréal Volume Million Lashes is… the only difference is that the L’Oréal is a bit more crispy, and this one is softer to the touch.
on a scale of uau to ugh, I give it a meh, because the price tag
LE MARC Lipstick in Dashing (206) in its mini version is so cute… I shivered when I decided to actually test it out… but I did it! for science! it is buttery smooth when applied, great pigmentation (one swipe and it’s full-on), and sets to a beautiful semi-matte finish which is very comfortable on the lips. the colour is a beautiful deep red, right up my alley. really nice! the only downside is that, although it is long-lasting, it never sets completely and transfers a slight bit – so it will fade and bleed onto fine lines. not kiss-proof.
on a scale of uau to ergh, I give it a mhmm…like: wouldn’t storm out the door to buy one, but I really want one anyway. wait! I already have one!
HIGHLINER in Blacquer… oh, man… I don’t know if it’s karma because I complained about the launch, or because I was cheap and brought home the sample kit instead of a full sized product, but this… geesh!
I tried to line my eyes and nothing came out. I thought it maybe just needed some warming up on the back of my hand. I rubbed it gently and… it broke! the little **** broke! it feels – and looks on the skin – like a bad crayon, or those old pencils that pulled your eye out before getting any colour onto the skin…
I checked the Sephora.com website and many people complain about the same… brand new, and just completely dry, we’re talking about a 25-dollars-and-more-euros-because-importation product!
on a scale of uau to ergh, I give it a WTF!