as a huge fan of foundations and a huge fan of Lisa Eldridge makeup, this was one of the most anticipated launches of the year for me.
as soon as she divulged we could get a set of samples to try free with a purchase from her most recent launch, I dove right in. you can also get the samples for a small amount.
the full size of the foundation is being sort of soft-launched in her pop-up store House of Eldridge in Covent Garden, London (it’s a whimsical mix of makeup museum with her vintage makeup collection on display, makeup store, and jewellery store, with both her lines for sale, and it’s open until the end of the year).
I had to control myself for a few days before being able to try it on camera (needed to be home during the day for a full-day test), so here’s the moment when I get to finally play with it for you:
what I could gather at the time of this post:
- the sample cards contain 4 shades and you can buy them online or get one for free with a purchase from her online store (at this moment, some are sold out, but they’ll restock soon);
- the full-sized foundation will cost 44£, around 52€;
- it’s available in 40 shades, in what seems a very inclusive range – goes up to very dark shades and has olive undertones for lighter shades.
in the video I’m wearing shade 16 – light medium with true olive undertones
*please note that at the time of application I had too close to my face, on the left side of the image, a lamp that has a freaky colour temperature bulb (it said daylight on the packaging, but it’s quite greenish), and it reflected massively on the olive tones of the foundation, making it look like I have a green patch on my face. when I turn my head you can see it’s just that weird light, everything is normal, just bad lighting…